Brainerd Area News

The Annual Radiothon To End Child Abuse Is This Week


Analysis from Wallet Hub puts the United States at the top of the list of most charitable countries, and Minnesota is number one on the list of the most charitable States. It should also be noted that Minnesota came in at number three in the Volunteering and Service rankings. As Lee Greenwood once sang, this makes me “proud to be an American”. It also makes me very proud to be from Minnesota!

I have had the privilege to be involved in a number of charitable events over the years, and I always come away amazed at the generosity of the people here in the Brainerd lakes area. It doesn’t seem to matter what cause may be, from local organizations like Kinship Partners, the United Way, Habitat for Humanity, the Salvation Army, and many others, to raising money for the American Cancer Society, the Alzheimer’s Association, or the American Diabetes Association. Here in the lakes area we give to our schools, our churches, and to our fellow lakes area residents who need help getting through a medical crisis. And when the call goes out for volunteers, the response from lakes area residents is usually overwhelming.

Annual Radiothon To End Child Abuse

Since 1994, WJJY has been involved in the Annual Radiothon to End Child Abuse. The Radiothon was actually started by Lou Buron and Mary Campbell at a Twin Cities radio station. When Lou and Mary formed Omni Broadcasting in 1989, they started the Radiothon at their station in Alexandria, and in 1990 at their station in Bemidji. In 1994, Lou and Mary purchased WJJY in Brainerd, and that year started the Radiothon in Brainerd. In 2015, WJJY was acquired by Hubbard Radio, and because of the commitment of Hubbard Radio to serving the community, the Radiothon continues.

The Radiothon is a joint effort of Prevent Child Abuse Minnesota, local Child Abuse Prevention Councils in Aitkin, Cass and Morrison Counties, the Crow Wing County Child Abuse Prevention Team, and the radio stations at Hubbard Radio. We also have many companies and businesses here in the lakes area that offer in-kind help to make the Radiothon possible.

The first Radiothon in 1994 raised $12,281. The highest total came before the recession in 2005 when we raised $107,098. Totals fell after the recession, but have been steadily climbing ever since, and last year we raised $80,052. The total amount raised to date is $1,547,349, a testament to just how generous we are in Minnesota, and in particular, here in the Lakes Area.

The 2019 24-hour Radiothon to End Child Abuse begins Thursday, December 5th at the Westgate Mall, and we invite you to listen in on B93.3, Cool 103.5, 107.5 the Power Loon, and 106.7 WJJY. We also invite you to stop by and make a pledge in person. You can call in your pledge at 218-454-1584, and we encourage you to shop the auction site at

From the very first Radiothon, to last year’s broadcast, we have been amazed and humbled by the generosity of the Brainerd Lakes Area. Thank You.