Do you have a radio in your home? Here at Hubbard Radio, we hope you do. The fact is, the number of radios in households across America continues to fall.
According to the 2020 data, 68% of Americans say they have at least one radio in their home. The average home now has 1.5 radios, down from double that number in 2008. In 2008, only 4% of Americans reported having no radio in their home, as compared to 32% today.
When I grew up in the 60’s and 70’s, it seemed everyone had a number of radios in the house, and usually a couple of battery operated portable transistor radios to take outdoors, or to have in case of a power outage. (kids, ask your parents or grandparents about transistor radios) I remember the radio was always on in the kitchen every morning while we got ready for school and work. Of course, back then there was no internet and we had to rely on the radio for vital information like weather and school closings.
Even though the number of households with radios continues to decline, thanks to car radios the number of people listening to radio remains strong. Radio is the leading reach platform: 92% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (87%). More than 244.5 million American adults listen to the radio each month.
One interesting note about radios in American households is that while the number of radios decline, smart speaker ownership continues to rise. Smart speaker ownership surged by 32% to 60 million people in the U.S. last year. 24% of adults say they own a smart speaker, such as an Amazon Echo, Google Home, or Apple Home Pod.
These smart speakers can play your favorite radio stations that stream their programs on-line. Just ask the device to play WJJY. Some stations can be listened to thru Tune-in, but if you download the skills to your smart device, you can listen to that station directly. We have a tutorial on our website at 1067WJJY.com on how to download the Alexa skills for WJJY.
There are a couple of other ways to listen to WJJY. You can stream us on our website on your computer or laptop, or listen through our mobile app on your smartphone or tablet. So, even as the number of radios decline, listening to your favorite radio station seems to be easier than ever.
No matter which way you choose to listen, we just want you to know that we truly appreciate it when you listen to WJJY!